Privacy Policy

Last updated

02/02/2026

Introduction

At Joyful Ark Studio (“we,” “our,” or “us”), your privacy matters to us. This Privacy Policy applies to our mobile applications, including Selah Color, Ash Blocks, Cottage Color, Zuri’s Color,  Merry Color, Barn Color, Zendala Color, Chill Color and Bible Jigsaw(collectively, the “Apps”). It explains what information we collect, how we use it, and the choices available to you when using our Apps. By continuing to use our Apps, you agree to this Privacy Policy. We are committed to safeguarding your privacy and complying with applicable laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA).

1. Information We Collect

We collect different types of information in order to provide and improve our Services, including:

- Personal Information: such as your name, email address, account details, and any information you provide when contacting us or registering an account.

- Device Information: including hardware model, operating system, unique device identifiers, browser type, mobile network information, and IP address.

- Usage Data: details of your interactions with the app, including time spent, pages viewed, in-app activities, crash reports, diagnostics, and performance logs.

- Location Data: if you permit, we may collect approximate location data to improve the functionality of our Services.

- Cookies and Similar Technologies: we may use cookies, SDKs, and tracking technologies to personalize content, remember user preferences, and deliver relevant ads.

2. How We Use Information

We use the information we collect for purposes such as:

- Providing, maintaining, and improving our Services.

- Customizing and personalizing your user experience.

- Developing new features, functionality, and content.

- Monitoring performance, detecting errors, preventing fraud, and ensuring security.

- Communicating with you, including responding to inquiries, sending notifications, and customer support.

- Delivering advertisements, measuring effectiveness, and analyzing campaign performance.

- Conducting research, analytics, and business intelligence.

3. GDPR Compliance (EEA Users)

For users located in the European Economic Area (EEA), we process your personal data in compliance with the General Data Protection Regulation (GDPR). Our legal bases for processing include:
- Consent (Art. 6(1)(a) GDPR).
- Contract performance (Art. 6(1)(b) GDPR).
- Legal obligations (Art. 6(1)(c) GDPR).
- Legitimate interests (Art. 6(1)(f) GDPR).

As an EEA user, you have the following rights under GDPR:
- Right to access your personal data.
- Right to correct inaccurate data.
- Right to request deletion ('right to be forgotten').
- Right to restrict processing of your data.
- Right to data portability.
- Right to withdraw consent at any time.

If we transfer your data outside the EEA, we will ensure adequate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

4. Data Sharing

We do not sell your personal data. We may share your information in the following circumstances:

- With Service Providers: third parties that provide services such as hosting, analytics, customer support, marketing, and payment processing.

- With Advertising Partners: we may share data such as device identifiers and app usage to enable personalized ads.

- For Legal Reasons: if required by law, regulation, legal process, or government request.

- Business Transfers: in the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.

- With Your Consent: in cases where you provide explicit permission to share certain data.

5. Data Retention

We retain your information only as long as necessary to provide the Services or to comply with legal obligations.

When data is no longer required, we securely delete or anonymize it.

6. Your Rights and Choices

Depending on your location, you may have certain rights under applicable privacy laws, including:

- Right to Access: request a copy of the data we hold about you.

- Right to Rectification: request corrections to your personal information.

- Right to Deletion: request deletion of your personal information.

- Right to Object: opt out of certain types of processing, including targeted advertising.

- Right to Withdraw Consent: if processing is based on your consent, you may withdraw it at any time.

- Right to Data Portability: request transfer of your personal data to another provider.

7. Data Security

We use technical, administrative, and physical safeguards to protect your data against unauthorized access, alteration, disclosure, or destruction.

Despite our efforts, no system is 100% secure, and we cannot guarantee absolute protection.

8. Children's Privacy

Our Services are not directed at children under the age of 13 (or the equivalent minimum age in your jurisdiction).

We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

9. Service Providers and Partners

To operate and improve our services, we may work with third-party partners. These partners help us with app maintenance, development, data analysis, customer support, marketing, and advertising. Some partners may also assist us in delivering in-app ads.

10. Advertising Networks and Partners

The following companies provide us with advertising and marketing-related services. If you are located in the European Economic Area (EEA), please be aware that these advertising networks, analytics providers, and other third-party companies may collect or receive certain information from your browser or device for advertising purposes. Such information may include device identifiers (such as advertising IDs), IP addresses, and other personal or non-personal information related to advertising delivery and user interactions (for example, lists of installed applications, tracking technologies, or engagement data). This data is used for purposes including but not limited to performance measurement, personalization, ad selection and delivery, reporting, and optimization.

An advertising identifier is a non-permanent device identifier, such as the Android Advertising ID or the Apple Identifier for Advertising (IDFA). For information on how to opt out of personalized advertising, please refer to the “Managing Tracking Technologies” section above.

Unless otherwise specified, the advertising networks listed below act as independent data controllers. This means they determine the purposes and means of processing your data independently. You may consult their respective privacy policies to learn more about how your data is processed and to exercise your opt-out options.

Please note that Fyber, Mobfox, and PubNative act as data processors on our behalf and only process personal data under our instructions, rather than as independent controllers.

 

 

 

11. Analytics and Other Service Providers

In addition to our own internal analytics processes, we also make use of third-party analytics providers and essential service providers. These services support a variety of purposes, including but not limited to: business analytics, operations, business intelligence, product optimization, content personalization, advertising delivery, and recommendation features.

These providers may collect, process, or receive information from your device or browser in order to deliver their services effectively. Such information may include device identifiers, usage data, interaction data, and other related information necessary to perform analytics and optimize our services.

You can learn more about how each provider handles your information, as well as the options available to you to manage or opt out of such data processing, by reviewing the privacy policies linked in the table below.

 

 

12. Contact Us

This Privacy Policy may be updated from time to time in order to reflect changes in our practices, legal requirements, or other operational needs. When changes are made, we will post the updated version on this page and, where appropriate, provide notice in other relevant sections of our services. In certain cases, we may also provide you with additional notice (such as sending a notification within the app or by email) to ensure that you are informed of significant updates. We encourage you to review this Privacy Policy periodically so that you remain informed about how we protect your information.

 If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you may contact us at:support@joyfulark.com